The traditional Rua Augusta, in São Paulo, has witnessed in 1978 a jewel operation in process, initiated by Mrs. Hyun Lee, matriarch of the Korean family Lee. With her good taste, soft sophistication and a concern with each detail of the business - architecture and ambiance of the shop, for example - Poppy Art & Bijux prospered.
In 2002, Marcos and Jae, Lee's couple sons, noticed the great potential of the enterprise for the franchising format, so they decided to invest on the segment using their ten years experience managing Jin Jin Chinese Food. Morana was born and is amongst the best franchising companies of the country, according to “Pequenas Empresas, Grandes Negócios” magazine. (Small Companies, Great Businesses magazine).
In 2002, Marcos and Jae, Lee's couple sons, noticed the great potential of the enterprise for the franchising format, so they decided to invest on the segment using their ten years experience managing Jin Jin Chinese Food. Morana was born and is amongst the best franchising companies of the country, according to “Pequenas Empresas, Grandes Negócios” magazine. (Small Companies, Great Businesses magazine).
Morana's main office counts on support structure for its franchisees that provides comfort and agility to fulfill any needs and requirements they may have. The attention given to all the areas that involve the operation is provided by highly qualified team work, which includes the administration, products, marketing and operation departments. Each one of them performs the following assignments:
- Administrative
Provides support for the franchisee in the contractual and financial processes.
- Product
The update and anticipation of trends in the Brazilian market are carefully followed by a board of product directors with a vast experience in the area. The latest trends in the European fashion market are at Morana and are presented to the franchisees through our mix of products and qualified assistance from the showroom team, always related in straight contact with the shops.
- Marketing
Divided in three cells of assistance (expansion, media, and propaganda) and focuses on the growth and spreading of the brand name, giving the franchisee all the support in advertising campaigns and actions involving Morana's brand.
- Operations
Team of professionals that focuses on the performance of the shops, from the proper conduct toward the customer until the financial soundness and viability of the operation. The follow up is done periodically through statistical data and in loco, through scheduled visits.
- Viability Analysis
Quantitative and qualitative analyses are carried out in partnership with our investors before the concession of a Morana's shop opening. The search for precise information on the consuming market and detection of the income potential of the operation are indispensable tools and of great importance in the process of acquisition of the franchise. Assisted by a team of qualified professionals, the investor will participate in the analysis process, in a way to provide a closer interaction with the required and appealing market since the first moment of the transaction. The concern in developing successful partnerships with our franchisees is a premise for Morana's Accessories, present in all its process since the very beginning.
- Architectural Project
The identity of the Morana's Accessories shop is carefully kept by the architect of the company, international expertise, who with his bold and functional style grants to the shops an attractive and distinctive design in the accessorizing branch. Always up-to-date with the most recent trends, he looks for inspiration in the highly qualified European markets. The consequences of his researches can be spotted in his projects. The constant search for the best architectural solutions provides to Morana's shops an attractive presentation to its customers who can interact with the accessories and be practical and convenient regarding the mobility while walking through it.
- Management Training
The management process of the shop is one of the strategical factors of its success. Concerning the pattern of the brand and the performance of each one of its franchisees, Morana gives special attention to this issue in the process of guiding its partners. Detailed training for financial and management factors are provided to the new members of our network, making sure to have them well prepared to face and solve daily business situations. The diffusion of the brand name through marketing strategies and high quality services are some of the differentials of Morana's network and is equally important throughout the process, as presented during the training stage.
- Human Resource Consulting (HR)
Highly qualified HR supervisors give support and guide the new franchisees in the recruitment and selection stages for the shop sales team. Supported by market studies and focused in the differential of the qualified service, they multiply our partners' knowledge with the purpose of keeping the high quality standard in Morana's shops. The care revealed by the presentation of our sales team, the adequate approach toward our customers, the standard procedure service, among other factors, are of great importance in the sales development and are treated by Morana's team as the premise of success and satisfaction of our customers and franchisees.
- Consultancy in Propaganda and Marketing
The diffusion of Morana's brand name and strategies of marketing intended for a fine performance of the network are carefully elaborated and followed by a team of highly qualified professionals focused on the results and constant update regarding international tendencies. Morana provides to its franchisees vast network campaigns and also assists the local ones, respecting the peculiarities of each region of our country and the opportunities presented by our partners. Counting on constant supervising, all institutional material is overseen by the franchiser with the purpose of maintaining Morana's identity and aiming at our purchaser audience.
- Operational Support
Consultants provide continue support to our franchisees in the management of the shop. During the weeks that precede the opening of the shop, the consultants are constantly supervising the development of the preparation of the shop, guiding the arrangement of the “shop kit” (display components, samples, forms etc), organizing the team for the setting-up of the shop, leading the franchisee in the process of diffusion of the shop to its local customers, among other procedures. After the shop opening, a supervisor keeps a close watch upon the shop's operation during its first days, providing to the new franchisee the security and the chance to clarify questions while having a practical experience, besides making sure to inaugurate the shop according to Morana Accessories' standard. Our franchisees will always count on prepared consultants to assist them in any questions and suggestions, as well as periodic visits to the shop are part of the consultancy given by the franchiser.
- Franchisee Profile
The search for successful partnerships is business-oriented part of Morana Accessories' policy. For this reason, we believe that the adequacy and identity of our franchisee to the business are a primordial premise in the process. Assisted by specialized consulting, Morana Accessories pays careful attention to the searching for the right profile of its partners, looking for characteristics such as:
- Entrepreneurship
- Dynamism
- Commitment to the business
- Management abilities
- Good interpersonal relationship skills.
- Entrepreneurship
- Dynamism
- Commitment to the business
- Management abilities
- Good interpersonal relationship skills.
